Monster Energy Yamaha MotoGP is delighted to announce its continued partnership with Official Sponsor India Yamaha Motor Pvt. Ltd. for the 2025 season. The decision underlines India Yamaha Motor's commitment to the growing popularity of MotoGP racing in their country, while also reiterating its support to this elite sport.
The collaboration between Monster Energy Yamaha MotoGP and India Yamaha Motor Pvt. Ltd. began in the 2024 season as a part of India Yamaha Motor Pvt. Ltd.'s strategic brand building exercise to establish 'The Call of the Blue' brand campaign among motorcycle enthusiasts worldwide.
As a testament to this partnership, 'The Call of the Blue' logo will prominently feature on the front fenders of both Fabio Quartararo's and Álex Rins's YZR-M1 bikes throughout the 2025 season, as well as on the rider's racing leathers, the Monster Energy Yamaha MotoGP team wear, and other promotional materials including official merchandise.
'The Call of the Blue' brand campaign has already resonated deeply with young Yamaha fans across India, embodying their aspirations and spirit. By showcasing the campaign's logo on the global stage of MotoGP, India Yamaha Motor aims to elevate the connection with its fans, inspiring them to embrace the thrill of racing and the Yamaha legacy with even greater enthusiasm.
Monster Energy Yamaha MotoGP is delighted to announce its continued partnership with Official Sponsor India Yamaha Motor Pvt. Ltd. for the 2025 season. The decision underlines India Yamaha Motor's commitment to the growing popularity of MotoGP racing in their country, while also reiterating its support to this elite sport.
The collaboration between Monster Energy Yamaha MotoGP and India Yamaha Motor Pvt. Ltd. began in the 2024 season as a part of India Yamaha Motor Pvt. Ltd.'s strategic brand building exercise to establish 'The Call of the Blue' brand campaign among motorcycle enthusiasts worldwide.
As a testament to this partnership, 'The Call of the Blue' logo will prominently feature on the front fenders of both Fabio Quartararo's and Álex Rins's YZR-M1 bikes throughout the 2025 season, as well as on the rider's racing leathers, the Monster Energy Yamaha MotoGP team wear, and other promotional materials including official merchandise.
'The Call of the Blue' brand campaign has already resonated deeply with young Yamaha fans across India, embodying their aspirations and spirit. By showcasing the campaign's logo on the global stage of MotoGP, India Yamaha Motor aims to elevate the connection with its fans, inspiring them to embrace the thrill of racing and the Yamaha legacy with even greater enthusiasm.