Monster Energy Yamaha MotoGP Renew Sponsorship Agreement with Yamaha Corporation for 2024
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Copyright 2024 Yamaha Motor Racing Srl
Today, the 1st of July,
2024, marks Yamaha Motor Co., Ltd.'s 69th anniversary. Yamaha Motor Co.,
Ltd. is delighted to use this auspicious occasion to confirm Yamaha Corporation as an Official Sponsor of the Monster Energy Yamaha MotoGP
Team for the 2024 MotoGP World Championship.
Yamaha Motor Co., Ltd. and Yamaha Corporation are natural
partners as they share history, sensibilities, and passion for performance, fine-tuning,
and technical excellence.
Though from 1955 onwards the two Yamaha
companies went their own way focusing on their respective market sectors, their
core values and company culture of promoting curiosity and innovation remain
central.
The
shared history and values are commemorated every year by both companies on July 1st as well as on October 12th, both known as 'Yamaha
Day'. On those days they
celebrate Yamaha Motor's and Yamaha Corporation's founding respectively,
as well as the synergy between the two companies.
Thanks
to the new collaboration between Yamaha Corporation and the Monster Energy
Yamaha MotoGP Team, Yamaha fans can now look forward to many more shared
undertakings from the two Yamaha companies during the remainder of the 2024
MotoGP season as they explore their common heritage and the similarities in
their current endeavours.
Takahiro Sumi
GM, Motor Sports Development Div., Yamaha Motor Co., Ltd.
Tsuyoshi Yoshikawa
GM, Corporate Marketing Division, Yamaha Corporation
At Yamaha Corporation, we share a passion for pushing the limits.
Sponsoring the Yamaha MotoGP team allows us to explore our shared spirit of innovation and defying expectations.
We see their dedication mirrored in the artistry of our own diverse product creation, and we're fired up to be part of their journey to victory on the world stage.
Today marks Yamaha Motor Co., Ltd.'s 69th anniversary, making it the perfect occasion to confirm the strong bond and partnership between Yamaha Motor Co., Ltd. and Yamaha Corporation.
The two companies share not just a rich history but also the same values and company culture. A passion for new technology, innovation, and the drive to keep fine-tuning and looking for ways of improvement are at the heart of both Yamahas. These shared sentiments and origin make our companies forever intertwined. Still, we can only imagine that to have both companies collaborate and work so closely together 137 years after the birth of the Yamaha brand*, as well as all that both companies have achieved, would have filled the company founder Torakusu Yamaha with Kando**.
*1887, when Torakusu Yamaha repaired an organ at an elementary school in Hamamatsu, and he succeeded in producing an organ in the same year.
**Kando: A Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.