Monster Energy Yamaha MotoGP and India Yamaha Motor Continue Partnership
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India Yamaha Motor Pvt. Ltd. continues its successful collaboration with Monster Energy Yamaha MotoGP, staying on as an Official Sponsor. Throughout the 2025 season, 'The Call of the Blue' logo will feature on the Monster Energy Yamaha MotoGP YZR-M1 bikes, Fabio Quartararo's and Álex Rins's leathers, the team's clothing, and the official merchandise. The synergy between the two companies reinforces India Yamaha Motor's alignment with the Japanese brand's Racing DNA, inspiring motorcycle enthusiasts to embrace the powerful performance and precision engineering of Yamaha motorcycles.
Buriram (Thailand), 2nd March 2025
Monster Energy Yamaha MotoGP is delighted to announce its continued partnership with Official Sponsor India Yamaha Motor Pvt. Ltd. for the 2025 season. The decision underlines India Yamaha Motor's commitment to the growing popularity of MotoGP racing in their country, while also reiterating its support to this elite sport.
The collaboration between Monster Energy Yamaha MotoGP and India Yamaha Motor Pvt. Ltd. began in the 2024 season as a part of India Yamaha Motor Pvt. Ltd.'s strategic brand building exercise to establish 'The Call of the Blue' brand campaign among motorcycle enthusiasts worldwide.
As a testament to this partnership, 'The Call of the Blue' logo will prominently feature on the front fenders of both Fabio Quartararo's and Álex Rins's YZR-M1 bikes throughout the 2025 season, as well as on the rider's racing leathers, the Monster Energy Yamaha MotoGP team wear, and other promotional materials including official merchandise.
'The Call of the Blue' brand campaign has already resonated deeply with young Yamaha fans across India, embodying their aspirations and spirit. By showcasing the campaign's logo on the global stage of MotoGP, India Yamaha Motor aims to elevate the connection with its fans, inspiring them to embrace the thrill of racing and the Yamaha legacy with even greater enthusiasm.
The collaboration between Monster Energy Yamaha MotoGP and India Yamaha Motor Pvt. Ltd. began in the 2024 season as a part of India Yamaha Motor Pvt. Ltd.'s strategic brand building exercise to establish 'The Call of the Blue' brand campaign among motorcycle enthusiasts worldwide.
As a testament to this partnership, 'The Call of the Blue' logo will prominently feature on the front fenders of both Fabio Quartararo's and Álex Rins's YZR-M1 bikes throughout the 2025 season, as well as on the rider's racing leathers, the Monster Energy Yamaha MotoGP team wear, and other promotional materials including official merchandise.
'The Call of the Blue' brand campaign has already resonated deeply with young Yamaha fans across India, embodying their aspirations and spirit. By showcasing the campaign's logo on the global stage of MotoGP, India Yamaha Motor aims to elevate the connection with its fans, inspiring them to embrace the thrill of racing and the Yamaha legacy with even greater enthusiasm.
Paolo Pavesio
Managing Director, Yamaha Motor Racing