Official Partner beSharp Helps Yamaha Motor Racing Boost MotoGP and MotoGP eSport Performance

The Monster Energy Yamaha MotoGP Team and the Monster Energy Yamaha MotoGP eSport Team are working closely together with Official Partner beSharp to optimize their performance through AI and Machine Learning algorithms on the cloud.

Yamaha Motor Racing Srl‘s MotoGP and eSport Teams are working smarter with the help of beSharp. The cloud advisory specialist has signed a multi-year agreement as an Official Partner to the Monster Energy Yamaha MotoGP eSport Team and to the Monster Energy Yamaha MotoGP Team.

beSharp is an Italian-based company. As an expert in managing complex cloud infrastructures, they strive to help companies adopt new technological models for their digital transformation projects, to achieve their most ambitious business goals.

The beSharp slogan "we make IT run” conveys their can-do attitude and creative spirit. This makes them a perfect match for the Monster Energy Yamaha MotoGP Team and the Monster Energy Yamaha MotoGP eSport Team, who participate in two of the most competitive and innovative fields: motorsports and eSports. Throughout the Official Partnership, beSharp helps both teams with performance optimisation through the extraction of value from data sets with AI and Machine Learning algorithms.

“As MotoGP and eSport are highly technical worlds that revolve around data analysis and innovation, it was a logical step for us to be seeking help from experts in the fast-developing field of AI and Machine Learning algorithms”, says Michele Gadda, Engineering Manager at Yamaha Motor Racing. “We feel we have found the right match in beSharp. They not only show great professionalism in their own field but also show great enthusiasm to work in the motorsports field.